Digital Marketing Specialist

Gloucester

 

Are you a Digital Marketing Specialist?
Are you looking for a role that helps you develop and progress for the future?
Would you like to be part of a company with a 45+ years legacy of helping hundreds of thousands
of children improve their literacy and numeracy skills for a better future?
Up for the challenge? If so, read on:

Due to our continuous growth and aligning global marketing strategies, we are now looking to
expand our talented, creative, fun and friendly marketing team with more defined expertise to
support the business. Founded in 1976 in Australia, Kip McGrath has been helping primary and
secondary school age children all over the world to improve or extend their learning. With over 560
centres globally, we know what works and we are proud and passionate on delivering and
maintaining this.

This specialist role will focus on driving the digital marketing metrics to establish the effectiveness
and comparing the results against key performance indicators, helping us to shape leading edge
digital marketing campaigns to drive the Kip business forward.

Directly supporting the Global Marketing Manager (UK based) and Assistant Marketing Manager
(Australia based), you will also maintain the relationship with third party agencies to stay updated on
industry trends and best practices to ensure cutting-edge digital marketing strategies are actively in
place. Please read the job description for full details.

Job Type: Perm
Location: Gloucester office/hybrid

Benefits:

• Hybrid working – following the initial induction and training period, the work from home pattern is normally 2 days in the office 2 days from home. The days in the office are set when the whole team are in at the same time, however flexibility will be key to this role.
• EAP – Full Employee Assistance support programme
• Pension – auto enrolment
• Learning & Development opportunities
• Central location – Railway House, Gloucester. Unfortunately, there is no parking on site, however we are located next to the main train and bus station and there is parking on road and in local car parks.
• 28 days holiday including Bank/Public holidays – we have a compulsory company closed down of 1 week at Christmas and the first week in August.
• Consolidated working week of 35 hours over 4 days (Monday – Thursday) for full timers, with one Friday for a few hours only, once a month on a rota system)
• Social Events, including attendance at the Annual Conference and Gala dinner held in early September.

Job Description & Person Specification

Job Title:  Digital Marketing Specialist

Division/Business Unit/Team:   Marketing

Reporting to (job title):   Global Marketing Manager

Location:   Kip McGrath Education Centres – Head Office

Job Level/Remuneration Range:   Specialist

Approved by (job title):   Global Marketing Manager

POSITION SUMMARY

• To support the Global Marketing Manager and the Marketing Team to achieve and deliver on their strategic goals. This specialist role will focus on driving the digital marketing metrics to establish the effectiveness and comparing the results against key performance indicators.

Primary Responsibilities:

• Develop and implement digital marketing strategies to drive brand awareness, engagement, and conversions.
• Execute and manage SEO strategies to optimize website visibility and rankings on search engines.
• Plan, execute, and optimise Google Ads campaigns to increase traffic, leads, and sales.
• Analyze campaign performance metrics and provide actionable insights for continuous improvement.
• Google analytics and Search console experience
• Collaborate with cross-functional teams to align marketing efforts with business objectives.
• Stay updated on industry trends and best practices to ensure cutting-edge digital marketing strategies.
• Take responsibility to lead on workload of the team ensuring all deadlines are met.
• Excellent working knowledge of Google tools including GA4, Google Search Console and reporting. Be able to explore and dream up new digital campaign strategies.
• Manage your workload efficiently
• To undertake any other duties commensurate with the level of responsibility and remuneration of the post that may be assigned.

About you

Experienced in SEO, PPC. As a digital specialist with strong analytical skills, you will be able to easily understand the needs of the organisation, build digital marketing campaigns to drive business.

Job Description & Person Specification

KEY ACCOUNTABILITIES/ KPIs

Key Result Areas Required Outputs/ KPIs Measurement Method

PPC

• Strong campaigns for franchise network and UK HO

SEO 

• Maintain and improve website
• SEO

Google analytics 

• Reporting

ROLE DIMENSIONS

Financial Targets and Budgets

• To be agreed with line manager as and when applicable

Customers

Internal

• KMEC Head Office
• KMEC Management

External

• Parents
• Students
• Schools
• Local authorities
• Charities

Potential start date – asap for the right candidate!

Please click on Apply Now and email your CV and covering letter.

Salary: £30,000.00 per annum

Hours Per Week: Full time, 35 hours per week (Monday to Thursday)

To Apply simply click the 'Apply Now' button below and complete the online form including attaching an up-to-date CV.